Short of pure luck, market forces ensure that uninformed investors don’t last long. However, the market also punishes intelligent and savvy investors that make certain mistakes. Many private investors are taking big hits to their ROI because of one critical mistake during the due diligence phase of an investment relationship.
You may fully investigate the financials of a target company. You can fully vet the management team. You can even examine the marketing plan. You carefully study hundreds of details, but often you fail to properly study the website of the target company—and this mistake often ends up costing investors hundreds of millions of dollars each year. read more