- September 05, 2017
- Responsive Web Design, Website Creation, Website Development, Website SEO, Websites
Coming into the month of September 2017, the US economy has never looked better. The DOW is up 4000 points, unemployment remains steady at a low 4%, and job growth continues to rise!
Consumers feel confident spending a little more for their favorite hobbies, gear, and activities. Some may not even know what to do with all their extra cash!
Taking everything as it is, there’s never been a better time than now to level up your company’s website.
If your company’s website is overdue for an overhaul, needs to be modernized, is still not mobile friendly, or simply isn’t getting as many leads as you’d like it to, then don’t wait to until this economic boom passes to bring your website up to snuff.
And if you’re not entirely convinced that your business’s website needs an update, then ask your exec team these two essential questions:
1. Does Your Website Bring in Enough Customers?
Though your company may have a steady stream of customers coming through your doors, you need to consider how many of these leads are a result of your company’s web presence.
Consider these questions:
- Is your website generating new leads or has it been only regular customers?
- Is your website designed with your intended customers in mind?
- Is it responsive and accessible to mobile users?
- Are you seeing high bounce rates rather than high click-through rates?
- Are you just not generating much business from your website?
- Can customers even find your website on the first page of search results?
Chances are the answers to these questions aren’t what you would like to admit. And with a greater and more diverse pool of customers now available in the market, you’ll want to be sure that you can pull them towards your business and away from others.
You’ll need to reach out to a broader base of consumers if you want to take full advantage of the current economic environment. So why not upgrade your website to bring in the crowds?
2. Is Your Website Built Right?
Chances are that if you aren’t bringing in enough customers to your website, then your website also isn’t built as it should be.
Leading web design and development companies understand the current trends and standards for today’s online marketplace. There’s a lot more to consider in the build of a website than there once was, and a poorly-built website won’t stand a chance in the face of rising competition.
Just take a look at some (but by no means all) of the key characteristics of a great company website!
Easy User Navigation
Every website needs a logical and comprehensive site map. Unorganized web pages will only end up lost and customers won’t be able to navigate to the pages that they’re interested in. And broken links that lead nowhere are almost as unprofessional as finding glaring typos on the landing page.
The second they lose patience with your website, they’re gone. So don’t frustrate visitors and waste their valuable time with poor and unsightly site navigation.
Attractive & User-friendly Web Pages
Obviously, your website has to look good. It needs to be catchy but true to what your company represents. The layout of the text, images, and other media has to make sense and help communicate clearly to the customer what’s on the page.
Too much texts and too many images, weird layouts, and boring designs aren’t going to keep customers around for long. It’s a delicate balance to achieve an attractive and user-friendly layout for your website.
Structurally Sound & Bug-free
As much as there is on the front end of web design, there’s a lot of coding that takes place on the back end to make it all work. The code for your website needs to be structurally sound and bug-free to optimize maximum user experience.
If left in the hands of an inexperienced web developer, your website is bound to experience glitches and errors. It’ll also be susceptible to viruses and bots.
Appearance is important. But so is the information you’re trying to share with your customers.
Your message has to be strong, conversational, and represent the best of your business. Simple spelling and grammar mistakes make customers question your professionalism, and complicated, long-winded sentences are a turn-off. Thankfully, web developers have access to a pool of content writers that can craft well-written and meaningful content for your consumers.
Strong Calls to Action
To turn visitors into leads, your company’s website must convince consumers to buy your product. It doesn’t matter whether that’s subscribing to a service, purchasing something from your online store, or signing up for a consultation.
Strong calls to action will convince the buyer that you are the one who can give them what they want. And if your website is missing a call to action or if it uses them infrequently, then the consumer will have little motivation to take that next step with your business.
Proper SEO Keywords & Techniques
Before the customer can even buy your products or even judge your company’s website, they need to be able to find it. Proper SEO (search engine optimization) will help get you up to the first page of search results, but Google is particularly picky when it comes to SEO.
Google ranks you for specific keywords 95% based on how your website is built. If your company doesn’t have an SEO expert or an understanding of Google’s search engine algorithm, then your website won’t rank highly with Google and other search engines.
Responsive and Mobile-Ready
The convenience and accessibility of mobile devices makes it essential for modern websites to be responsive and mobile-ready. Your website’s layout must adjust to various screen sizes and maintain a user-friendly UI.
Neither the device nor the internet can truly optimize your website for mobile users on their own. That’s why it’s so important to have a trained web developer set up your website to be responsive for these devices.
These users are not only the consumers of today but also the consumers of tomorrow.
A Little Much to Take In?
Contact Levi Marketing Today to Take Charge on Your New Website!
By now, you’re certain that your website needs a serious update somewhere. And before the economy hits its peak, be proactive and contact a professional web development company to craft your new website!
Need a lead to a website development company that you can trust? Contact Levi Marketing. We’ll give you the opportunity to sit down with us and review the possibilities for your future website in our free website strategy session.
Let us handle the complexities of your website and leave you with a website that you can be proud of!